I create what no one expects.
Serendipity is one of my favorite tools.
I bring forgotten ideas back to life.
I design interfaces as systems of perception :
shaping where people look, what they notice, and what actions they take.
My focus is not visual design alone,
but the structure behind it.
A website either scatters attention
or guides it toward action.
the distribution of attention
form that supports structure
an interface that becomes a guided experience rather than a collection of screens.
My process is built on three layers: